Head-To-Head Contrast: Where Food Comes From (OTCMKTS:WFCF) vs. Cloudf…


Where Food Comes From (OTCMKTS:WFCF) and Cloudflare (NYSE:NET) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, risk, valuation, profitability, dividends, analyst recommendations and institutional ownership.


This table compares Where Food Comes From and Cloudflare’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Where Food Comes From 6.47% 12.05% 7.16%
Cloudflare N/A N/A N/A

Valuation and Earnings

This table compares Where Food Comes From and Cloudflare’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Where Food Comes From $20.77 million 2.11 $1.35 million N/A N/A
Cloudflare $287.02 million 22.90 -$105.83 million ($0.72) -30.17

Where Food Comes From has higher earnings, but lower revenue than Cloudflare.

Insider & Institutional Ownership

0.3% of Where Food Comes From shares are owned by institutional investors. Comparatively, 21.8% of Cloudflare shares are owned by institutional investors. 53.6% of Where Food Comes From shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Where Food Comes From and Cloudflare, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Where Food Comes From 0 0 0 0 N/A
Cloudflare 0 3 10 0 2.77

Cloudflare has a consensus price target of $21.65, suggesting a potential downside of 0.30%. Given Cloudflare’s higher probable upside, analysts clearly believe Cloudflare is more favorable than Where Food Comes From.


Where Food Comes From beats Cloudflare on 6 of the 11 factors compared between the two stocks.

Where Food Comes From Company Profile

Where Food Comes From, Inc. provides verification and certification solutions for the agriculture, livestock, and food industries in the United States. It conducts on-site and desk audits to verify that claims made about livestock, crops, and other food products are accurate, as well as offers Where Food Comes From retail and restaurant labeling program, which connects consumers directly to the source of the food they purchase through product labeling, and Web-based information sharing and education. The company also sells hardware; and develops software and provides services related to sustainability measurement and benchmarking, traceability, verification, and certification to the food and agriculture industries. It serves beef and pork packers, organic producers and processors, and specialty retail chains. The company was formerly known as Integrated Management Information, Inc. and changed its name to Where Food Comes From, Inc. in December 2012. Where Food Comes From, Inc. was founded in 1996 and is headquartered in Castle Rock, Colorado.

Cloudflare Company Profile

CloudFlare, Inc. operates a cloud platform that delivers a range of network services to businesses worldwide. The company provides an integrated cloud-based security solution to secure a range of combination of platforms, including public cloud, private cloud, on-premise, software-as-a-service applications, and Internet of Things (IoT) devices. Its security products comprise Cloud Firewall, Bot Management, Distributed Denial of Service, Infrastructure Protection, Zero Trust Security, IoT, SSL/TLS, Secure Origin Connection, and Rate Limiting. The company also offers performance solutions, which include Content Delivery, Intelligent Routing, and Mobile Software Development Kit, as well as Content, Mobile, and Image Optimization. In addition, it provides Reliability solutions comprising Load Balancing, Anycast Network, Virtual Backbone, DNS, DNS Resolver, and Always Online. The company serves customers in the consumer/retail, healthcare/life sciences, software, education/non-profit, industrial/transportation, media/entertainment, finance/real estate, and hardware industries, as well as to the government. CloudFlare, Inc. has a strategic agreement with Baidu, Inc. The company was founded in 2009 and is headquartered in San Francisco, California.

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