Industry Leader De’Longhi America Announces Significant Expansion with…


UPPER SADDLE RIVER, N.J.–(Business Wire)–De’Longhi America, a global leader in espresso and coffee products,
announces a significant expansion with 2019 introductions across the
De’Longhi and Braun brands. Following its 2019 launches, De’Longhi Group
will have a point of entry for every consumer in their personal coffee
journey, from brand-new one-touch fully automatic espresso machines to
smart technology-enhanced manual machines and a customizable drip
coffeemaker.

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De’Longhi Dinamica Fully Automatic Coffee Machine, De’Longhi 3 in 1 Specialty Brewer, De’Longhi La S ...

De’Longhi Dinamica Fully Automatic Coffee Machine, De’Longhi 3 in 1 Specialty Brewer, De’Longhi La Specialista, Braun MultiServe (Photo: Business Wire)

De’Longhi has been leading the category globally for over 30 years,
bringing over a century of artistry and innovation to the ever-changing
coffee landscape to fulfill consumers’ needs. These new products will
debut at the 2019 International Home + Housewares Show in Chicago,
Illinois:

  • De’Longhi La Specialista – A manual espresso machine elegantly
    designed for the passionate espresso drinker, with exclusive sensor
    grinding technology and smart tamping.
  • De’Longhi Dinamica Fully Automatic Coffee Machine – A
    first-ever fully automatic espresso machine that brews coffee
    perfectly calibrated for full-bodied over-ice coffee with the touch of
    a button.
  • De’Longhi 3 in 1 Specialty Brewer – This specialty coffee maker
    can make a perfect pot of drip coffee, brew fresh pour-over style
    coffee and even brew over ice coffee in a simple, sleek design.
  • Braun MultiServe – A customizable, high-quality drip
    coffeemaker that can easily adjust for brew strength and seven
    adjustable coffee size options (including pod-free single serve,
    travel mugs and full carafes) with a sleek, minimalist Braun design.

A leading authority in specialty coffee and espresso, De’Longhi has
experienced significant year over year growth amongst all of its coffee
and espresso machine products, reflecting the growing consumer demand
for products that create a true bean-to-cup experience and deliver
quality coffee drinks. Industry-wide demand for premium coffee options
is growing and espresso-based beverage consumption has doubled in the
past five years and continues to expand category awareness as consumers
try new beverages*. Staying ahead of always-evolving consumer habits,
this year De’Longhi will offer the first fully-automatic coffee machine
to brew coffee perfectly calibrated for iced coffee, which is the now
the second most-consumed beverage out of the home*.

“This year will be another one full of innovation for De’Longhi as we
further expand our coffee offerings and exclusive technology across the
board to connect with consumers in a category that continues to grow
year over year,” said Mike Prager, De’Longhi Group North America’s
President and CEO. ”Our newest innovations are a direct response to
consumers’ growing desire for a more authentic, premium bean-to-cup
coffee experience. We believe strongly that this year’s launches in
drip, fully automatic, manual espresso and pour over will help maintain
our position as the category leader in high quality coffee machines, as
we strive to be the access point for all consumers interested in
specialty coffee.”

Debuting in June 2019, De’Longhi La Specialista is an
elegantly designed and professionally inspired manual espresso
machine that effortlessly brews handcrafted espresso-based beverages. An
innovative espresso machine that empowers users to neatly brew the
perfect espresso with ease and precision. Skip the line and savor a more
enlightened coffee experience at home — La Specialista’s first-ever,
exclusive features include:

  • Exclusive Sensor Grinding Technology delivers precise, consistent
    grinding and the optimal dose for espresso. Plus, the bean sensor
    ensures you’ll never run out of beans while grinding.
  • World’s first Smart Tamping allows users to simply pull the lever to
    tamp ground beans to the optimal pressure for consistent and clean
    results.
  • Proprietary Active Temperature Control guarantees ideal temperature
    stability for optimal coffee extraction when brewing. La Specialista
    is equipped with two independent heating systems. One thermoblock for
    extracting coffee and an independent heating system for steaming milk
    or frothing ensures immediate beverage preparation.
  • Advanced latte system creates any style of froth, from hot milk and
    microfoam frothing to latte art and cappuccino froth.

For additional convenience, La Specialista offers three preset recipes
(Espresso, Americano, and Coffee), a My Menu function to customize and
save a user’s preferred espresso drink, and active rinsing to
automatically clean the machine and warm up the machine with a touch of
a button. And with a professional-grade 19-bar pump and two heating
systems, La Specialista turns any espresso lover into an effortless
expert in their own home.

“We have been carefully evaluating the marketplace and consumer demand,
and found that there was an untapped desire for a manual espresso
machine that allows users to effortlessly and expertly craft specialty
espresso beverages, without needing the skills and education of a
barista,” said Maria Colon, Vice President of Marketing for De’Longhi.
“With the launch of La Specialista, we are excited to broaden the market
for manual espresso machine users.”

De’Longhi La Specialista will be available in Summer 2019 beginning at
$749.99 US, $899 MSRP CA.

The De’Longhi Dinamica Fully Automatic Coffee Machine is the
first and only fully automatic coffee and espresso machine with iced
coffee feature – De’Longhi TrueBrew Over Ice™ – designed to deliver a
smooth, full-bodied flavor experience that’s never watered down. The
Dinamica has a new automatic touch-sensitive interface that is intuitive
with backlit touch buttons and icons. With one touch, you can brew
multiple hot beverages — delicious espresso, long espresso and
drip-style coffee, as well as the True Brew Over Ice™ option. To deliver
the freshest brew possible, the Dinamica’s revolutionary technology
grinds the perfect amount of your favorite beans leaving no residual
coffee in the brewing unit, ensuring the freshest cup of coffee on every
brewing. Also, with an integrated advanced manual frother, espresso
classics like lattes and cappuccinos come complete with rich,
long-lasting foam, whether you use oat, soy, almond, coconut, rice or
cow’s milk.

The De’Longhi Dinamica Fully Automatic Coffee Machine, will be
available in May 2019 beginning at $899.95 US, $1,199 MSRP CA.

The new De’Longhi 3 in 1 Specialty Brewer is De’Longhi’s first
introduction into the popular craft coffee brewing method. With a sleek
and intuitive design, the Brewer offers the prestigious SCA Golden
Cup-(certification pending) certified drip coffee plus it includes pour
over and “over ice” brewing capabilities. De’Longhi’s 3 in 1 Specialty
Brewer meets the rigorous Golden Cup standards of the SCA for quality,
temperature, brewing time and consistency, so you’re guaranteed
consistently delicious coffee every time. Pour Over coffee provides a
slower pulse brewing process, helping the water to extract more flavor
from the grounds for a richer, bolder coffee. The “Over Ice” function is
done simply by pressing two buttons together, adding the desired amount
of water and coffee grounds, and placing ice cubes directly in the
carafe. The sleek glass carafe allows users to brew up to 8 cups and
features a convenient warming plate that holds the temperature for up to
60 minutes.

The De’Longhi 3 in 1 Specialty Brewer will be available in
September 2019 for $149.99 US, $199 MSRP CA.

“We are excited to bring a range of new coffee innovations to market, to
engage consumers at all points in their coffee experience across
categories,” said Dean Brindle, Vice President of Category Strategy &
Product Development, De’Longhi North America. “As specialty coffee
consumption continues to grow year over year, we are welcoming more and
more consumers to the world of De’Longhi and Braun coffee where they can
experience the De’Longhi difference.”

Braun, well known for decades for its simply designed, premium coffee
makers, will debut the Braun MultiServe Coffee Maker in Fall
2019. MultiServe is a pod-free single-serve and drip coffee maker that
marries quality coffee with unlimited convenience by automatically
dialing in the user’s preferred size and style of drip coffee, and
portioning out the correct amount of water. MultiServe is Braun’s
design-forward response to the growing consumer demand for single-cup
brewers without the waste and expense of single-serve pods. Of all
at-home coffee brewing methods, drip coffee and single serve brewers are
nearly tied at 32% and 31% of coffee-drinking consumers*.

From single-serve and to-go to multi-serve and everything in between,
the MultiServe can do it all. MultiServe will feature:

  • Customization — Seven adjustable coffee size options, the ability to
    adjust the strength of the brew, an adjustable shelf to brew directly
    into a cup, travel mug and carafe
  • Pod-free single serve convenience with fresh, great tasting quality
    coffee
  • Brew strength selection including Specialty Coffee Association
    (SCA)-pending Gold, Bold or Over Ice settings
  • Choose “Gold” to brew to SCA golden cup standards. Developed by coffee
    science experts and professional coffee tasters, this program reviews
    brewers designed for in-home use to determine if they meet the
    rigorous requirements of brewed coffee quality as determined by the
    SCA.
  • A freshness indicator that tracks brewed coffee freshness
  • Hot water option provides six temperatures for brewing tea (on select
    models)
  • Convenient features such as a brew “pause” switch, removable water
    tank, and easy-fill basket
  • Premium touch screen display with programmable auto-start

Braun MultiServe will be available in September 2019 beginning at
$169.99 US, $229.99 MSRP Canada.

The new De’Longhi specialty coffee machines and Braun MultiServe Coffee
Maker will be supported with an array of marketing activities including
public relations, media support and retail promotions.

For more information, visit www.delonghi.com/en-us
and www.braunhousehold.com/en-us.

De’Longhi Group

The De’Longhi Group is based in Treviso, Italy and is on the forefront
of the small domestic appliance category with a range of premium
products under three internationally renowned brands; De’Longhi, Kenwood
and Braun. The De’Longhi Group is committed to continuing their mission
to create exceptional products that improve the lives’ of the consumer
through innovative technologies and unparalleled design.

The De’Longhi brand is based in Treviso Italy and the global
leader in espresso and comfort products. Highest quality, high Italian
design and meaningful product innovations are the core values of the
De’Longhi brand. De’Longhi is present in over 123 countries and creates
products in three main categories: espresso, specialty cooking and home
comfort. After more than a century of perfecting its products, De´Longhi
remains committed to creating innovations that bring convenience and
style into every customers’ home; making the everyday better. For more
information visit www.delonghi.com.

The Braun Brand

Founded in Frankfurt, Germany in 1921, develops and manufactures a wide
variety of small domestic appliances that marry innovation, thoughtful
design and reliability. The global leaders in hand blenders, Braun
developed the first hand blender with Smart Speed technology, a simple
and intuitive speed control that offers new possibilities in creative
cooking. Building on more than 90 years of design and innovation, the
brand remains committed to designing products with superior performance
that make life easier, more convenient and enjoyable in the kitchen. The
De’Longhi Group acquired the perpetual license of the household division
in fall 2012. Visit www.braunhousehold.com
for the latest news and in-depth information about the Braun brand.

Media
Sara Blatchford
Current
212.445.8453
SBlatchford@talktocurrent.com



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